Ahead of 24th Tour of Slovenia – Fight for Green has begun

“Fight for Green” is the new – powerful and meaningful – slogan of the race. It’s directly related to the fight for the leaders jersey – from now on it will be green and not yellow like in the past. At the same time it relays to the Slovenian’s sustainable politics and tourism, as a part of the global movement to keep our planet green. “Fight for clean and healthy environment will remain in the heart of our cycling race Tour of Slovenia, this time with even bigger emotional charge,” said race director Bogdan Fink, also the director of cycling club Adria Mobil.

Telecommunications operator Telekom Slovenije remains a loyal title sponsor of the race, however this time the race is also supported by a group of partners. Cycling club Adria Mobil, club’s title sponsor Adria Mobil and Slovenian Tourist Board had brought 13 partners under one roof and together they managed to take the race to the live broadcast on Eurosport. These partners are public agency SPIRIT Slovenia, Ljubljana Tourism, agency Celeia Celje, Unior from Zreče and municipalities of Koper, Slovenska Bistrica, Rogaška Slatina, Zreče, Novo mesto, Slovenjske Konjice in Žalec.

This means that the race will be available to over 113 million cycling fans from Europe, Asia, Africa and Middle East, and that the story of Slovenian “Fight for Green” will go to over 99 countries around the world. In June the world will follow images of green Slovenia!

Race has four stages and is over 650 kilometers long. First stage will go from Koper to Kočevje, second will start and finish in Ljubljana, third will be decisive and will take us from Celje to the mountain finish on Rogla; last stage will start in Rogaška Slatina and finish on the traditional venue in Novo mesto. Approximately 140 cyclists from 18 registered teams will fight for green, five of those teams have a UCI World Tour status.

“Cycling club Adria Mobil is fully committed to their mission and includes all aspects of this beautiful sport in their work – they manage a professional continental team, sports events for amateur and professional cyclists, they run a program for kids and they also remind us on the importance of the green mobility. For the club, company and me personally this is a way forward, it’s a question of today and an answer for the challenges of tomorrow. Each of us will seek for best answers for environmental challenges and will set ever higher sustainable goals,” said club’s presided Mojca Novak, also Executive human resources director at Adria Mobil.

Msc. Maja Pak, director of Slovenian Tourism Board stressed the importance of the live broadcast of Tour of Slovenia on the sports channel of the international television corporation and relation to the promotion of Slovenia as a tourism and business destination that offers highest quality experiences and exposes Slovenia’s natural beauties. “Big sports events, like cycling race Tour of Slovena, and direct broadcast on global TV network Discovery, more specifically on their channel Eurosport, promotes Slovenia as a perfect destination for sports tourism, sports training camps and organization of international sports events. Slovenia is a country of world champions, but also a country for five-star sports experiences. Unspoiled nature, nice climate, good infrastructure for active holidays and sports experts rank us among the most desirable destinations in all fields of the sports tourism. This is the reason why we went into cooperation with the live broadcast and promotion of the cycling race in partnership with touristic destinations. Promotion of Slovenia and it’s destinations – with the live broadcast and intense promo campaign – is in line with communication of Slovenia as a green, active and healthy sports destination, perfect place for all active people,” said Msc. Maja Pak.

Tour of Slovenia 2017 also has a brand new logo and new slogan that represents the start of “Fight for Green”.

Tour of Slovenia, Public Relations